After several years as head of a sector leading world cosmetics start-up, which was innovative in Spain, being the first to create natural products to care for beards and moustaches, Néstor decided to create a new project on his own. So, learning from all of his experiences, he wanted to try improving some mistakes that were made in his previous project and widen his range of products, without losing his marketing or product principles and values.
Wanting to thank his family for all of their support, not only in the creation but also in his career path, he paid homage to his family by creating a character who looked like his father. That character is a fighter who dreams of improving and being able to offer something better to new generations, traits that he shares with his father. Néstor’s father, like Néstor and his mother, are all fans of classic aesthetics, vintage Americana, and their scenery and lands, which they have visited on several occasions.
Somehow, unwittingly, our character always had a strong bond with our cosmetic products since he was always surrounded by chemicals like his father.
In our family, we have always been graphic designers and for many years, we have worked with cosmetic laboratories creating graphic images for them. Who knew that someday we were going to have our own? And, with the aesthetic and cultural values we always wished for.
To be able to create a graphic line different from those we currently see, with a fresh, yet vintage look, with products of the highest quality possible and being respectful to the environment, encouraging recycling.
In case you were a little tired of stereotypes, of seeing products for men, or for women, they created the concept of Family Grooming, “Products for the entire family,” for use by anyone, whether male, female or child.