Somehow, unwittingly, our character always had a strong bond with our cosmetic products since he was always surrounded by chemicals like his father.
In our family, we have always been graphic designers and for many years, we have worked with cosmetic laboratories creating graphic images for them. Who knew that someday we were going to have our own? And, with the aesthetic and cultural values we always wished for.
To be able to create a graphic line different from those we currently see, with a fresh, yet vintage look, with products of the highest quality possible and being respectful to the environment, encouraging recycling.
In case you were a little tired of stereotypes, of seeing products for men, or for women, they created the concept of Family Grooming, “Products for the entire family,” for use by anyone, whether male, female or child.